What if it doesn't work out?

Three steps to ensure it will.

I finished writing the last entry in my journal yesterday. There’s a quiet, soul-deep satisfaction that comes when a chapter of life is brought to completion. The soft thud of a book closing after the final words have been spoken. A sigh of fullness.

It’s been a year and a bit since I first spilled my thoughts and feelings onto those pages, so I took a moment to reflect on the terrain I’ve navigated.

I know we’re wired with a negativity bias and lean more to agony than to reverie. But I was honestly taken aback by just how many entries were full-blown wig-outs over things that - without exception - ended up working out far better than I could’ve envisaged.

There were harrowing tales of:

• Events that had only ten tickets sold two days out (Magic Words)

• Workshops I feared would be judged as flashy or indulgent (The Rich Artist)

• And interstate retreats that felt like enormous financial risks (Melbourne edition of Soul Camp)

All of which left me scribbling furiously, hoping to burn off the weight of worry. But every one of those events when on to sell out of spaces.

The creative/entrepreneurial endeavour isn’t one for the faint of heart. Sleepless nights, crippling self-doubt, and moments of wondering is it even worth it? Pouring so much heart into things that may never see the light of day.

Picking myself up again and again when things don’t land the way I’d hoped.

And yet - there’s nothing more enlivening.

There have been countless moments over the past few years where I’ve considered sacking it all in and getting myself a cushy job at a nice social enterprise or in a creative role.

I would scroll through seek.com late in to the night and check out local job opportunities, only to be quickly deflated by the sheer lack of imagination. I barely made it past the second page - each listing slowly eroding my will to live.

The security of a weekly payslip may have spared me a few grey hairs on my chinny chin chin, but looking back on the rollercoaster of the last year - where I had to overcome hurdle after hurdle internally and externally, and when my back was against the wall, summon some semblance of grace and stand tall - I wouldn’t trade any of it.

A butterfly has to fight its way out of the cocoon. The struggle pumps amniotic fluid into its wings, building the strength it needs to fly. The pressure is part of the process. And all those sleepless nights left me with an even deeper satisfaction for where I am at now.

I’m fully living in the zone of my genius, the most financially secure I’ve ever been and with a European edition of Soul Camp in the works as well as invitations to speak internationally, things couldn’t be coming up more Milhouse.

Fortune favours the brave my friends - and below are three ways you can bend it in your direction through the 3 C’s: clarity, consistency and conviction.

Clarity is key
When I speak about clarity, I’m not talking about knowing the path ahead. That’s a fool’s errand.

One thing that stood out from my journal entries was just how often I set intentions or made predictions about the months to come… and how wildly off the mark I was, time and time again. So naturally, clarity has little to do with knowing the path ahead.

The clarity I’m speaking to is more of an inner clarity. Answering the real questions such as, why am I doing this? Who is this for? How can it serve them? How is it serving me? Am I even enjoying this!?

Having a strong why that is deeply rooted in self and service is crucial. In the past I would design experiences that were rooted in my desire to please everyone (or just my ego) and in return ending up pleasing no-one.

When we figure out our why at our soul level; the who, the how, and the what click in to place in due course.

We all have a unique blueprint that contains the codes of our deepest gifts. But many of us have a blurry map. Unprocessed trauma, processed foods, digital distractions, overworking, and under exercising all fuzzy the signal within.

As Sanaya Roman says: “All you need to do to receive guidance is to ask for it and then listen”.

Change is really simple, just not easy. It’s simple because most people know where they are bullshitting themselves. Where they are not taking care of themselves, where they are choosing comfort over courage and where they have settled. Taking off the mask is the easy bit. Getting to a place where it’s safe enough to do so is what’s hard.

For most people this is actually OK. As I’ve matured I’ve grown to accept not everyone is here to clear their shit or live their #bestlife. No judgement, just a gentle recognition. For some people, stability is the slow burn.

But for a few rare others, the soul is sprouting in a way they can’t quite shake - a restless impulse that draws them to certain people, places, and paths. A magnetic pull towards a life that feels real.

For those with their Soul on fire. www.moe-aloha.com/the-rich-artist

For these people, clarity is the embodiment of this pull - answering the call and doing the soul searching that reminds them who they are, why they are here, and how they serve. This doesn’t happen overnight. This is a path of deep devotion and earnest inquiry.

This is what many call “becoming spiritual”. In my eyes, it’s simply being an adult. The majority of society lives in an adolescent stage of development, because we exist within an adolescent culture. When we become adults, we evolve from the ego and ethno-centric perspective of the child into the eco-centric perspective of the adult.

The child is inherently narcissistic. The adolescent is inherently tribalistic. The adult is inherently holistic.

It’s no longer about just “doing me,” or the us-versus-them binary lens the dominator overculture conditions us into. It’s about serving the greater whole - animals, nature, and life itself.

We all have a part to play in this. The fruits don’t belong to the tree. The belong to the forest. And when we gain clarity on our role and act upon it, magic starts to unfold. Nature rewards courage, and previously insurmountable mountains make way for those who walk with heart.

Consistent and persistent

I used to think consistency meant showing up every day, regardless of how I felt, and just doing the thing. This might work for some people, and for the most part, it works for me. But I don’t necessarily think it’s the best advice for those who struggle with consistency and have never been able to stay committed to something.

I still believe there is value in showing up as often as possible, especially for morning rituals. When I don’t, the difference in how I show up in life - when I do versus when I don’t - is night and day, even if it’s just for five minutes. There are still times when I crash, especially after big projects I’ve been working on, and getting out of bed feels like a big win.

That’s why I added persistence as an extension of consistency. I may not be able to show up every second of every day but I keep showing up, and that’s what matters.

I was scrolling through Facebook recently and ended up on and old friends page. He hadn’t posted much over the years. There was one from 2023 which caught my eye. Something along the lines of:

“New app for the tech world that will revolutionise how the world connects!”

It was accompanied by a clever, beautifully animated video explaining the project. I clicked through the linked page for this massively hyped venture, curious to see how it had gone. Clearly, a lot of thought had gone into it - the post, the branding, the production, the logo.

What I saw next surprised me at first - then saddened me.
After the fanfare of a launch… nothing.

Not a single post. In two years.

This friend of mine had buried this dream he once shouted from the rooftops. And I felt it - not just for him, but for all of us who have known what it’s like to start something bold… and then retreat at the first hurdle.

The path doesn’t reward perfection.
It rewards persistence.

Showing up with heart again, and again. Even after disappointment. Even after heartbreak. Even after breakdown.

Conviction

The last C is probably the most important.

Conviction alone will beat any of the other C’s day in day out. It will beat all the A’s to the Z’s because there is nothing that will stop a soul enflamed and absolutely on one.

Some people have been so bold in their conviction that it got them convicted. Committed to a vision so powerfully that it got them committed.

Conviction, for me, is a concoction of creativity and audacity - spiked by scandalous levels of will.

In the Dangerous art of shapeshifting, I explored the anatomy of behaviour change. Most people don’t realise the real opponent they’re up against when trying to change.

They have to outsmart a version of themselves that is intent on not letting go every time they try to venture in to the unknown. Honestly, that version is a legit genius. It’s well-practised. It knows all your excuses.

The nervous system and subconscious will always default to the myelinated pathways of the familiar.

It knows exactly when to whisper doubt in your ear or tempt you with short-term comfort just as you’re on the verge of a level up. Especially when you’re on the verge of a level up.

Think about it, if someone put a gun to your head you would do everything you can to try and stay alive. You would beg, cry and bargain. Survival mode would kick in. You’d scramble for a way out.

Well, that inner version of you - the one that clings to the familiar, the one that’s built entire survival strategies around who you used to be - it operates the same way.

It throws everything it’s got at you to keep you safe - not real, not wild, not free - just safe.

Coping strategies were not developed because they were useful.

• The overworker keeps pushing because hard effort was evangelised, and they were once rewarded not for who they were but for what they did

• The overthinker overthinks because mistakes weren’t valued as lessons and approval depended on perfection

• The cautious one holds back because they were raised in a culture where standing out made them a show pony

• The avoidant distracts themselves because big feelings weren’t welcomed, and escapism was the only refuge (oh shit did I just trigger myself??)

So, of course, we contort ourselves into these unreasonable behaviour patterns because these were the cards we were all dealt from parents who didn’t know any better and a culture that is still developing.

But here’s the good news.

Creating the relationship, the body, the vision, for the most part, ain’t that hard. It’s as easy as a,b,c.

Want to find love?

1. Make a list of attributes of your desired partner.

2. Make sure you are all of those things yourself.

3. Make a list of the places they hang out.

4. Go there. Have chats. Find love.

Want to be in better shape?

1. Choose your desired goals.

2. Build a routine and stick to it.

3. Stop eating shit.

4. Flex.

Want to bring a vision to life?

1. Get clear on where you’re headed.

2. Identify the gaps between you and that future.

3. Learn. Practise. Build.

4. Don’t stop until it’s real.

Yet, we still struggle.

Because it’s not just about the steps. We carry other voices, stories, and fears that trip us up along the way. The hidden enemy is always waiting, ready to lure us back into old patterns before we can step fully into what we want.

So every time you go to shift - to create, to risk, to rise - you’re not just facing resistance, you’re facing a deeply embedded defence system that’s terrified of your evolution.

The only thing strong enough to override it is conviction. Add a bit of clarity and consistency and there’s no stopping you.

The truth is - you don’t need anybodies permission to live like that.
You just need your own.

If any of the above sounds like a vibe - join me at the Rich Artist Experience where we will vibrationally install the three c’s in to you through vocal activations, ritual theatre and dance in an incredible castle space over the Lions Gate portal.

More info 👉🏾 www.moe-aloha.com/the-rich-artist